Marvelous, I can help you that!
👋 Nice to have you here!
I'm Andrés Merizalde Product Designer Service Designer UX/UI designer Design lead Consultant Sapiens problem-solver apprentice jack-of-all-trades
I’m a Product & Service Design Lead with 12+ years of experience cracking complex systems, uncovering real needs, and solving tough challenges. I don’t just make things look good — I design experiences that make life easier (and yes, drive business growth too). All powered by strategy, empathy, and smart execution.
Experience
Problem solving from every angle
12+ years across consultancy, in-house, corporate, and startup.
Leadership
Scaled design teams from 2 to 10
People, Process and Purpose. Built trust, culture, and clarity — because good design starts with good people.
Design at Heart
Design Roots. Digital Wings.
From graphic and industrial design to digital products and services.
Hands-on creativity and strategic thinking to every layer of the experience.
It’s all about experience
I’m an authentic problem solver who believes in the democratizing power of design to create meaningful, accessible experiences.
My process blends empathy, strategy, and creativity to turn complex challenges into clear, impactful solutions.
I combine design with business insights to turn ideas into actionable strategies. My process ensures that every idea is inspiring and grounded in reality.
I align user needs with business goals, ensuring solutions not only engage and delight but also drive measurable success and long-term value.
I work across the full design cycle: researching, validating concepts, prototyping, and delivering results—while fostering collaboration, clarity, and impact.
I lead with empathy and clarity, empowering my teams, peers and stakeholders to collaborate, grow, and deliver exceptional work with purpose and a user-centered mindset.
So, how can I help you?
2. I need your 💼
Of course,
And for my portfolio, I will be glad to show you, ping me and…
3. In which industries you have worked?
With over 12 years of experience, I’ve tackled a lot—and learned even more.
I’ve worked across industries such as finance, manufacturing, healthcare, insurance, HR, education, technology, retail, and e-commerce, covering both B2C (consumer-facing experiences like e-commerce platforms) and B2B (enterprise tools and services).
This cross-industry experience allows me to bring fresh perspectives and adaptable design strategies to every project.
4. I'm looking for an 🦄 (unicorn) / a 🥋(ninja) / a ◾️ (Pixel-Perfect) designer
I’m sorry! I can’t help you with that, even thought I can do a lot of things, let me tell a secret:
“Unicorns doesn’t exist”,
“Ninjas are not very social”
and trust me, you don’t need a “pixel-perfect designer”.
You rather need someone to trust and think in your users, consider stakeholders’ needs and make the world a better and easier place?
5. Why should I work with you? 🧐
Such a brilliant question, let me give 5 reasons:
- I’m very curious guy. Really, I am!
Professionally, I have explored several design fields, from brand design or 3D design, to focus on Product Design, Service Design and Accessibility. Personally, we could talk long hours about the crypto – economy, investments, gardening, Wes Anderson films, documentaries, self-improvement books, stoicism and especially the true reality behind being father. - I’m a fast learner. And connected with curiosity, I’m able to learn very fast from different fields. As a Consultant and Design Lead I have learned about several products, services and company mindsets in order to understand better users, stakeholder and business needs.
- I’m highly organized. These past years I’ve been able to work, live, study and raise two beautiful girls without losing my mind. In order to achieve that I have developed some tips: keep things as simple as you can, meditate, read, have fun, communicate, share, workout (at least trying), give things the importance they really have, organize and track tasks, set reminders, and Kaizen: try to be 1% better every day.
- I’m resilient, fearless and proactive. Imagine the path of a guy from the middle of the Andes, to live and work in Europe on solving complex problems for making other people life’s easier. I don’t wait till things to come to me, I go towards them. If something could be improved, why not do so?
- I’m motivated. Sometimes more than what I should. I believe we should seek for purpose in life. I’m ready to try, to fail, to learn and to make every action needed for a better professional and specially, a better person.